

Retinol Guide for beginners
Retinol 101
All you need to know about this powerful ingredient
What is Retinol?
Although retinol has become a highly mainstream addition into the skincare routines of most, have you ever wondered what exactly retinol is? Let's break retinol down together. Retinol is a type of retinoid, derived synthetically from vitamin A. Retinol is typically found in many high-volume foods, such as carrots and eggs. Our bodies naturally produce retinol, but those levels of production decrease over time. Retinoids are known for increasing collagen production, boosting radiance, and accelerating skin cell production: all of which work hand in hand with preventing visible aging on skin. So, what is retinol? A daily skincare must-have for every single unique skin type.
What is Pure Retinol?
Pure Retinol is the most potent form of retinol available of over-the-counter. It converts in skin to retinoic acid for effective treatment of skin and visible age signs. Retinol Skin-Renewing Daily Micro-Dose Serum is a patent pending technology that has been precisely calibrated with an active Pure Retinol dose (0.1%), combined with Peptide and Ceramides for controlled cell renewal, thereby delivering the efficacy of Pure Retinol while minimizing discomforting effects (redness, dryness, peeling).
What Does Retinol do for Skin?
Now, onto the reason we're really all here: what does retinol actually do to improve our skin's condition? Retinol provides skin with a number of benefits. Due to it's nature of increasing collagen growth, retinol works as an anti-aging skincare ingredient, reducing the appearance of fine lines and wrinkles on skin's surface with consistent use. With Retinol, skin appears radiant, younger and much plumper than prior. Consistent use of retinol can also treat dark spots on skin and skin discoloration. Skin discoloration can be tricky to deal with, especially when on the face. Rest assured that retinol is a safe and effective ingredient when dealing with such issues. Moreover, retinol's sole purpose does not lie with anti-aging: those with acne and blemished skin can rest assured that retinol will be able to help. Retinol has the ability to clear out acne and blemishes by deep diving into pores and unclogging everything in sight.
How to use Retinol?
Once you have your new retinol skincare products, how exactly should you go about implementing them into your daily skincare regimen? Don't fret - Kiehl's has got you covered. The first step in any skincare routine is a clean base: ensure you are cleansing your skin fully of any sebum, dirt or makeup residue before beginning with any skincare. Retinol should be applied once the face is fully cleansed with a face cleanser or wash, appropriate for your skin type. Apply a pea size amount of retinol cream or serum onto face starting from the chin and working your way up. For specific use, apply retinol skincare product to problem area. For optimal results, Retinol skincare products should be used daily. In order to see true results on skin, retinol skincare product use should be consistent for over 2-3 months. Pro tip: Complete your routine with our efficacious moisturizing cream and our facial sunscreen with SPF 30 for a powerhouse anti-aging trio.

WHAT IS A MICRO-DOSE SERUM ?
Discover Kiehl’s newest innovation: Retinol Skin-Renewing Daily Micro-Dose Serum.
Inspired by the science of “micro-dosing,” the use of precise ratios of potent ingredients, our efficacious serum, with Pure Retinol (0.1%), steadily promotes skin surface turnover to overtime deliver the same efficacy of traditional Retinol while minimizing the discomforting effects.
With each daily-strength dose, fresh new skin is brought to the surface to renew the look and feel of skin.
Combined with Peptide to further support and sustain the repair benefits of Retinol, and
Ceramides to help build Retinol tolerance and fortify skin’s barrier to protect fresh new cells, minimizing discomfort.
It is so gentle it can be applied day after day even around eye delicate area, on neck, décolleté, and back of hands for a more youthful-looking appearance!
HOW OUR MICRO-DOSE FORMULA COMPARES
TO TRADITIONAL RETINOL

How to Find the Right Retinol?
By Dr. Meghan O’ Brien
FACT: RETINOL HELPS VISIBLY FIRM SKIN AND DIMINISH WRINKLES
FICTION: RETINOL IS ONLY RECOMMENDED FOR VISIBLY AGED SKIN
FICTION: RETINOL THINS THE SKIN
FACT: IT’S NOT UNCOMMON TO EXPERIENCE VISIBLE RETINOL SIDE EFFECTS
FICTION: IF YOU SEE SIDE EFFECTS, YOU SHOULD STOP USING RETINOL
FACT: THERE ARE DIFFERENT FORMS OF RETINOIDS
FICTION: ONLY HIGHER PERCENTAGES OF RETINOL ARE EFFECTIVE
FICTION: RETINOL ISN’T SAFE FOR DAILY USE
FACT: YOU CAN USE KIEHL’S RETINOL MICRO-DOSE FORMULA IN A DAYTIME SKINCARE ROUTINE
FICTION: YOU CAN’T USE OTHER ACTIVE INGREDIENTS WITH RETINOL





